Sounds Profitable

How Is Podcast Adtech Different From All Other Adtech?

Listen Later
Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
  • How we're still in the early days of building technology specifically made for podcasts
  • How we need to build software that makes the process of buying and selling ads more seamless
  • How we need better attribution technology because downloads aren't enough
  • Why Conor recommends that publishers build out other content channels beyond podcasting
    • Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links:
    • Conor McKenna
    • LUMA Partners
    • The Download
    • Sounds Profitable: Narrated Articles
    • SquadCast
      • Credits:
      • Hosted by Bryan Barletta
      • Hosted by Arielle Nissenblatt
      • Executive produced by Evo Terra of Simpler Media
      • Special thanks to James Cridland of Podnews
      • Sounds Profitable Theme written by Tim Cameron
        • See omnystudio.com/listener for privacy information.
        ...more
        View all episodesView all episodes
        Download on the App Store
        Sounds ProfitableBy Bryan Barletta
        • 4.5
        • 4.5
        • 4.5
        • 4.5
        • 4.5

        4.5

        22 ratings

        More shows like Sounds Profitable

        View all
        The Joe Rogan Experience by Joe Rogan

        The Joe Rogan Experience

        229,084 Listeners

        Pivot by New York Magazine

        Pivot

        9,571 Listeners

        New Media Show (Audio) by Rob Greenlee

        New Media Show (Audio)

        27 Listeners

        Heavyweight by Pushkin Industries

        Heavyweight

        17,657 Listeners

        The Daily by The New York Times

        The Daily

        112,843 Listeners

        The Diary Of A CEO with Steven Bartlett by DOAC

        The Diary Of A CEO with Steven Bartlett

        8,655 Listeners

        Podnews Daily - podcast industry news by Podnews LLC

        Podnews Daily - podcast industry news

        85 Listeners

        Buzzcast by Buzzsprout

        Buzzcast

        179 Listeners

        Threedom by Scott Aukerman, Lauren Lapkus, Paul F Tompkins

        Threedom

        3,282 Listeners

        Grow The Show by Kev Michael

        Grow The Show

        333 Listeners

        Podnews Weekly Review by James Cridland and Sam Sethi

        Podnews Weekly Review

        21 Listeners

        Huberman Lab by Scicomm Media

        Huberman Lab

        29,265 Listeners

        The Town with Matthew Belloni by The Ringer

        The Town with Matthew Belloni

        1,129 Listeners

        Mixed Signals from Semafor Media by Semafor Podcasts

        Mixed Signals from Semafor Media

        204 Listeners

        PodBiz | Where's The Money In Podcasting? by Norma Jean Belenky & John Kiernan

        PodBiz | Where's The Money In Podcasting?

        8 Listeners