This episode of the Innovation Storytellers podcast delves into the world of one of the most well-known, respected, and beloved brands in the United States and worldwide: Jack Daniels. Global Director of Trademark and Innovation at Jack Daniels, Heather Howell joins the show to discuss how driving innovation has been a crucial factor in the brand's continued success, including its recent entry into the super-premium whiskey market.

Listen in to learn the history and future of the iconic brand and hear from Heather about her role in driving innovation at Jack Daniels. And of course, what better way to enjoy the show than with a glass of Jack Daniels on the rocks? So, grab a glass and join us as we celebrate this American classic brand.

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