Ryan Ostrom, the marketing chief at the legendary fast-food brand, joins QSR editorial director Danny Klein to discuss how restaurants can reach and engage customers amid today’s challenges and opportunities, from technology to social media to value. Ostrom oversees Jack in the Back’s iconic brand marketing, directing out-of-the-box campaigns like its 2023 collab with Snoop Dog to Jack himself being named to People’s Sexiest Man Alive. We’ll get into that and take an overall look at the industry as another crazy year heads into its final months.