Guest: Joanne Starkman, the co-founder of Innersense Organic Beauty, a clean hair care brand that she launched with her husband Greg.

Overview: All successful CEOs pour their hearts into their businesses. But a company that truly lives and breathes your mission can be as BIG as it is rewarding and impactful.

On today's show, Joanne Starkman discusses how her deeply personal mission to create non-toxic, high-performing hair care products has grown into a category-defining brand that's beloved by salons, stylists, and customers across the country.