In this  episode of the DoD Contract Academy podcast, I sit down with John Martin, CEO of Bundle AR, to discuss the journey of leveraging government programs like SBIR (Small Business Innovation Research) to secure federal contracts.

John shares the inception story of Bundle AR, an augmented reality startup that experienced exponential growth through strategic investments from the U.S. government. 

Listeners will gain insight into attending industry conferences, developing pivotal relationships with government officials, and the art of pitching innovative solutions to the military.

John also highlights the pivotal role of persistence in navigating the lengthy government contracting process and how Bundle AR adapted its technology to meet the unique needs of the Department of Defense, including the challenges of containerizing their platform for military use.

Moreover, the episode delves into John's sales philosophy, the balance between meeting market needs and engineering constraints, and the critical importance of following up on leads in the government sector. This conversation is a must-listen for businesses of all sizes looking to break into or expand their footprint in the government contracting space, offering a roadmap to success through the lens of Bundle AR's remarkable journey.

BUNDLAR: https://bundlar.com

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