In this episode, I share with you the story of Kati Evans - how these last seven months have completely changed her life. Kati talks about the switch from the work of setting up a boutique every month and bringing her inventory out - something she didn’t love - versus focusing on a product that she loves, and working at home.

This business-building hasn't just changed her bank account. It is giving her so much more. As she gushes: “If I was still doing boutiques, I would've never had the opportunity to actually create a product and just going through that process. And so it's changed my life financially, but it's changed my life to where I'm learning so much.”

She goes on: “I'm learning to be creative and I'm learning how to run a business and so more than just the financial end, it's really given me this sense of importance and belonging of something that I truly value.” No wonder then, that she effuses: “Oh, it's amazing. E-commerce is just amazing.”

Stay tuned as in this episode, not only will you get to hear how she's been able to get influencers pounding on her door, but also the ripple effect that her product is creating. You'll also hear us talking about a challenge that I put on called The 21 Days to Find your Perfect Product this last fall. This challenge completely changed how Kati thinks about herself.

Key Points of Discussion:

• It was getting exhausting, so Kati wanted to get into e-commerce (4:35)
• She sold home decor… She thought: “What am I passionate about?” (6:20)
• Wanting to focus on families, she brought out family tradition products (6:52)
• Starting in the middle of April, she hit $100,000 in sales last month (7:51)
• A 21-day Challenge from me got her to zero in on what she wanted to sell (9:55)
• That 21-day journey has helped her in her personal life too (11:09)
• The Challenge helped her sell her house for $50,000 more (15:00)
• Her family has been a huge part of this journey (17:34)
• They will roll out four new family tradition products this year (19:56)
• They offer a journal, where you ask your family their highs & lows (20:14)
• Getting over the self-doubt and the fear of creating a product (26:06)
• Right now, she’s in the process of working with influencers (27:17)
• “Being able to see the journal blessing people's lives has been amazing.” (27:48)

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Additional Resources:

• Download your free personal bundle at alisonjprince.com/bundle
• 21-day Challenge to Find your Perfect Product: alisonjprince.com/21
• Kati's site: CreatingFamilyTraditions.com (35% discount code: ALISON)
• "Creating Family Traditions" on Facebook
• "Creating Family Traditions" on Instagram

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