While many companies are chasing rates to the bottom and capitalizing on the loose market, others are fortifying based on the upcoming surge. The choice by companies to manage their networks with either transactional or long term relationships, continues to be one of the most dynamic strategic decisions affecting the 3 core pillars of Service, Cost and CO2. Join L’Oreal Director of Transportation Services Andrew Banfield and FreightWaves founder and CEO Craig Fuller as they discuss the decision to manage business uniquely to position their products quite differently for their customers.

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