Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s talking Nicole Kroese, the Director of Marketing and Partnerships, about all the things Likeable Local can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social efforts. These are the kinds of tools Neal will introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.

Key Highlights

[00:38] Introduction of Podcast Guest, Nicole Cruz

[01:29] Likeable Local's Mission

[04:47] Lead Generation Part of Likeable Local

[07:00] Measuring and Reporting

[08:21] Business Criteria That Likeable Local Will Be A Good Fit For

[09:57] Opportunities for Large Brands and Franchises

[10:45] Where to Access Free Tool

[11:45] Issues That Businesses Have With Social Media That Likeable Local is Working on Solving

13:01] Final Thoughts

Notable Quotes

• And most of all, it's the idea that, you know, I think most small business owners know that social media is something you need to be doing, you know, they're bought into that idea. But you know, what they still think is that it's hard, it's going to be challenging, it's going to be expensive, it's going to be really time consuming. 
• But you know, what they still think is that it's hard, it's going to be challenging, it's going to be expensive, it's going to be really time consuming. And what we're striving to do is to give them the tool that has the gives them the access to make it easy to make it not so hard, and to make it effective without having to spend countless hours all the time.
• I think those two key things, you mentioned that the content creation, curation is probably the most resource intensive thing you need to do in social, but also the amplification, whether it is you know, through organic through the repeating of things at optimal times or through paid advertising.
• And the idea here is that you can drive people straight from social and email them really seamlessly there. And you know, a referral is really one of the best gifts a customer can give you, you know, it's the best gift.
• They need something that is a little bit easier and kind of, you know, done for them. So simple. And that's what we want to deliver.
• I think that that's always going to be the challenge is seeing that ROI from social media directly. So you know, creating really, really smart reporting, content suggestions based on their their internet activity and their preferences. 

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