Most business owners think they know what customers want—until they actually ask. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, and Anthony Salazar, owner of Salazar Scoops, about how tuning into customer pain points led to a 25% lift in leads. Hear how a few intentional tweaks to messaging and intake transformed their close rates—and what you can steal for your own business.