This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50. There were quite a bit of questions after my presentation. I'm going to share the Q& A next week, but for now, I just want to give you this presentation. I also want to put in a plug for the Functional Aging Summit this July in Los Angeles, where Dan and Cody have invited me to present. If you have any interest in Learning how to grow your business around this demographic, you can't do anything better than go to LA for a couple of days and meet with the FAI folks at the summit. You'll learn a lot, meet great people, and get to visit sunny Southern California. Can' t go wrong! Online Resources <a href='https://functionalagingsummit.com'>Functional Aging Summit</a> <a href='https://www.primefitcontent.com/introdeal/'>Prime Fit Content</a> – Engage the over-50 market

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50. There were quite a bit of questions after my presentation. I'm going to share the Q& A next week, but for now, I just want to give you this presentation. I also want to put in a plug for the Functional Aging Summit this July in Los Angeles, where Dan and Cody have invited me to present. If you have any interest in Learning how to grow your business around this demographic, you can't do anything better than go to LA for a couple of days and meet with the FAI folks at the summit. You'll learn a lot, meet great people, and get to visit sunny Southern California. Can' t go wrong! Online Resources Functional Aging Summit Prime Fit Content – Engage the over-50 market

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50. There were quite a bit of questions after my presentation. I'm going to share the Q&amp; A next week, but for now, I just want to give you this presentation. I also want to put in a plug for the Functional Aging Summit this July in Los Angeles, where Dan and Cody have invited me to present. If you have any interest in Learning how to grow your business around this demographic, you can't do anything better than go to LA for a couple of days and meet with the FAI folks at the summit. You'll learn a lot, meet great people, and get to visit sunny Southern California. Can' t go wrong! Online Resources <a href="https://functionalagingsummit.com" rel="noopener noreferrer">Functional Aging Summit</a> <a href="https://www.primefitcontent.com/introdeal/" rel="noopener noreferrer">Prime Fit Content</a> – Engage the over-50 market

How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/">https://primefitcontent.com</a>

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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/" rel="noopener noreferrer">https://primefitcontent.com</a>

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How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar

How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar

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