Steven Jack Butala:Jack and Jill here.Jill K DeWit:Hello. Welcome to the Land Academy Show, entertaining land investment talk.Steven Jack Butala:I'm Steven Jack Butala.Jill K DeWit:And I'm Jill DeWit, broadcasting from the Valley of the Sun.Steven Jack Butala:Today's topic, how much land acquisition due diligence is too much.Jill K DeWit:This comes up. I wanted you to know this is not a newbie question. This has come up this week in...Steven Jack Butala:Career path.Jill K DeWit:Career path.Steven Jack Butala:We spent an hour on this.Jill K DeWit:I'm trying to think because this week we also had our advanced call, too. I don't think it comes up too much there, but I think it does. I think we touched on it in both environments this week and that's why we wanted to talk about it.Steven Jack Butala:There's a deeper issue, a rooted psyche type issue under what's going on here, which I'll talk about when Jill's done here. Before we get into it though, let's take a question posted by one of our members on the landinvestors.com online community, it's free.Jill K DeWit:By the way, did you know we have now solved your data pulling and scrubbing and getting sold and active comps? Fill in the blank so you can accurately price your mailer and get it in the mail. It's called concierge pricing. Is that the right name?Steven Jack Butala:Concierge data.Jill K DeWit:Concierge data.Steven Jack Butala:Concierge data plus.Jill K DeWit:There we go.Steven Jack Butala:What's the plus? The plus is from start to finish, we get it in the mail for you.Jill K DeWit:Yep, exactly. Where do you find out more? Go to offers2owners.com and you'll find everything there and there's a phone number there. Give them a call. Or you can also send note to support at offers2owners.com.Steven Jack Butala:I will tell you, every month how many orders we process for concierge doubles. It doubles. Recently, we asked the staff who is the customer? Who is concierge's customer?Jill K DeWit:Are they brand new people? Who is doing it?Steven Jack Butala:They said the vast majority are people that just want outsource their mailing operation.Jill K DeWit:They're pros.Steven Jack Butala:Yeah.Jill K DeWit:They're busy pros.Steven Jack Butala:They're long time Land Academy members that aren't interested in doing a mailer anymore.Jill K DeWit:Exactly. It's not just someone that can't figure it out. They know what to do, they just don't want to do it. You're not nuts. Start there. All right, here's the question. Is it Juan Gecoo wrote, "Hi there. I'm calculating price per acre in a zip code and the prices are ranging wildly from half a million dollars to $5000. How can I get the most efficient, accurate measure price per acre for a 1500 unit count mailer?"Steven Jack Butala:Incredibly good question and concise. When you go out to solve for the retail price per acre in any given zip code, because you're going to send mail there, you can't just throw a dart at a board, you need to know where to start when you price a mailer. The way to do that is to get active listings in a zip code and sold listings in a zip code. You take them all together in a spreadsheet, you get averages or means, however you'd like to use it, and you determine that zip code, 12345, properties that have sold there for the last 12 months or active, the price per acres, $2,200.I'm going to offer something lower than that because I'm going to sell it for 2200 or even lower. Well, great. What happens when one of my comparison values is a million bucks, one of my comparison values is 5000? This happens a lot. This is an extreme example. A more realistic example is one sold for $25,000, one sold for 15, one sold for 32. And so my average might be too high, might be too low. This is what you have to do in an extreme situation. You really need to dig deeper. You need to then get all the data in one place and look into block by block pricing or APN based pricing if it's in a rural area.Yo have to really,