If you've been taught that you need to pitch and present your product or service to your prospect 50% of the time, then you need to STOP!

Why? Because prospects only need to hear far less than what you think they need to know.

An effective presentation does not talk about why a product or service is the best, instead it presents back the problems and challenges prospects told you during the discovery part of the call and how your solutions can help them get what they want.

If you want to know the three-part structure I use for presentations. Check out this short video.

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Resources:

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