Today I’m chatting with one of my clients, Christy Lee, an amazing weight loss and life coach who has used TikTok to build a loyal following filled with leads – MANY of whom have signed up to work with her!

Tune in to hear Christy and I discuss all things business, online coaching and social media strategy. You’ll find out how posting on TikTok helped her take her business to the next level, and you’ll get a peek into how my business coaching has impacted Christy and her fitness coaching biz (my free advice alone made her nearly $5K!).

This episode is for you if you want to grow your business using social media but aren’t sure where to start or are letting the fear of what others might think of you hold you back. Your people are out there, but YOU have to show up as your authentic, imperfect self so they can find you!

In this episode, Christy and I cover:

Christy’s weight loss and life coaching business (@christyleefit on Instagram) and philosophy [4:25]

Why a skilled, empathetic coach can help bridge the gap between a person and their goals and dreams [14:10]

The importance and effectiveness of mindset-based coaching [16:30]

How Christy found success on TikTok (@christyleefit on TikTok) and began using the platform to market her business [18:15]

The initial stages of restructuring Christy’s business to funnel her new leads into her programs [24:10]

How working with me has helped Christy make her business less chaotic and messy and more structured and organized [30:20]

Overcoming barriers to entry on TikTok and carving out a niche [34:10]

The pros and cons of using TikTok trends as a creator and business owner [38:55]

Christy’s advice to coaches looking to get started on TikTok [41:20]

The importance of sharing your personality and overall vibe on the internet if you want to attract new clients [46:00]

Using your social media content to intentionally draw and connect with the kinds of people you want to work with [48:00]

When your audience knows, likes and trusts you, the rest falls into place [50:20]

Why you don’t necessarily need a degree or certification to be a fitness coach [53:20]

Letting go of your fears of what others might think of you as you grow your social media presence [54:10]

Dispelling the myth that TikTok is primarily used by people age 18 and under [1:00:00]

Pitching and selling on TikTok vs. other social media platforms [1:04:45]

Christy’s message to fitness coaches who are considering using TikTok for business purposes [1:06:20]

Follow Christy on Instagram: https://www.instagram.com/christyleefit/

Follow Christy on TikTok: https://www.tiktok.com/@christyleefit

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/