Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.

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• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Refind ads: easy setup, effective paid acquisition.

06:04 Sales exceeded expectations, and several units sold out.

09:02 Emphasize long-form sales pages in product promotion.

10:32 Two similar announcement broadcasts successfully sold the course.

14:13 Create an email list, and send targeted course promotions.

19:05 Utilize PS in email for important messages.

21:25 Easier to get testimonials for future courses.

23:26 Incentivized survey with $100 prize and bonus.

27:28 Service business provides more freedom and value.

30:22 Promote digital products, showcase expertise, and upsell.

33:34 Targeted newsletter ads create high conversion rates.

37:57 Create niche Twitter ads and share insights. 

42:31 Leave a review on Apple/Spotify and subscribe with an email proof.

43:43 Podcast host seeks feedback to reach a wider audience.