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In this episode, I interviewed Nick Cheadle, who’s a fitness influencer and entrepreneur who has built a huge following on Instagram and leveraged it to build a thriving coaching and education business.

Now, I wanted to get Nick on the show because I’m often asked about how to do social media right and get the most out of it, and honestly, I don’t have the answers because I’m notoriously bad at it.

Nick, on the other hand, is very good at it, and so I pick his brain on a whole host of things like how he proves to people that he’s worth following, how he has crafted his personal brand, how he sells without being annoying, what types of pictures tend to do the best, how he drives engagement, and much more.

If you’re interested in learning how to get more recognition and business through social media, and through Instagram in particular, then you should definitely check out the interview. I think you’re going to find it helpful.

Here it is...

5:31 - Take us through the timeline from when you started to now. Any key lessons?

13:26 - Why do people follow you?

18:06 - What is your message/brand?

22:27 - How do you avoid feeling too "sales-y," or like someone pushing his material on others?

33:33 - How much work goes on behind the scenes?

34:52 - Do you have any web apps that you use?

37:57 - Would you plan out your Instagram posts, or is it off the cuff?

43:59 - What camera do you use?

48:15 - Which photos of yours generate the most engagement?

56:53 - What are some tactical things that have helped you grow your following?

01:01:22 - Why is it important to get engagement?

01:08:48 - Where can people find your work?

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