Digital advertising is an increasingly important part of every political campaign, but it turns out tons of money gets wasted on, well, crap. Myles Bugbee, the founder of Persuasion & Pixels, joins us on this week's episode of The Downballot podcast to explain how middlemen in this opaque new world extract money from advertisers without adding any value—and how campaigns can avoid common pitfalls. Republicans have already learned some important lessons, but Democrats, Bugbee says, are still playing catch-up.

Co-hosts David Nir and David Beard also explore the brand-new candidacy of Tejano music star Bobby Pulido, whose bid for a House seat in South Texas has Democrats hopeful he can help reverse the party's losses with Latinos. They discuss party-switcher Geoff Duncan, who's now running for governor of Georgia as a Democrat after serving as lieutenant governor as a Republican. And they check in on former Rep. Wiley Nickel, a past guest on the program who just launched a bid for a powerful district attorney's post.

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