Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode is a really great friend of mine Ronak Shah, who is the Co-Founder and CEO of the fast-growing nutricosmetics brands OBVI. Ronak and I talk a lot about the OBVI online community. How it was built. What they’ve done to keep it thriving past 50K members and why it’s the most important brand asset they own. We also breakdown of the mechanics of how OBVI was able to launch so many different SKUs with being a 100% bootstrapped brand. That includes some cheat codes that OBVI has stumbled on that helps them improve their cash conversion cycle. These are just a few of the interesting topics discussed in this episode...  

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