You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. 

Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.

For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling 

• Why they focused on international expansion very early in their business 
• How they manage cash flow when their cash is tied up in inventory 
• How they used bundling to increase their average order value 

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