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On this episode of Loan Officer Breakfast Club, Jodie Hendrickson shares how she's up 38% this year after nearly 29 years in the mortgage business. The big shift? Getting intentional, tracking her daily activity, and leaning into the uncomfortable work of pursuing new Realtor relationships instead of staying cozy with the same referral partners.

Jim Reed breaks down why "boring" systems often pay the best, including the power of tracking meetings, outbound conversations, handwritten notes, referrals, credit pulls, and locked loans. You'll also hear real wins from loan officers turning open house follow-up, past-client relationships, and long-term Realtor nurturing into new referrals and accepted offers.

If you're a loan officer who wants more consistency, better accountability, and a clearer path to more business, this conversation is packed with practical takeaways.

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