From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.

You will learn:

Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.

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