Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content.

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00:00 Intro

01:37 How Poppi’s social media took off

06:50 Poppi’s social mentality 

11:12 The art of the hook

15:10 How to use humor in your content

17:00 The value of social media giveaways

19:56 What a “good watch time” on a TikTok video actually is

22:28 Allison’s biggest piece of advice for social media

25:33 Finding the balance between following trends and making your own original content

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BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!

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