In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it’s a strategic marketing asset.

You’ll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.

👤 Guest: Rick Streb

Bio:
Rick Streb is the founder of FitnessMarketing.com and a 30-year fitness veteran who has helped nearly 200 professionals publish books to grow their businesses. A bestselling author himself, Rick combines fitness experience with marketing savvy to help others become recognized experts in their communities.

Links:

• Website: https://www.fitnessmarketing.com
• Email: [email protected]
• Phone: (573) 302-8400

🔍 Episode Topics

Why Fitness Pros Should Write Books

• Learn how a book helps you stand out, build authority, and generate leads.

How Rick Helps Clients Overcome Writing Fears

• From brain dumps to ChatGPT workflows, Rick simplifies the process.

Using AI Tools (the Right Way)

• Why most fail with AI—and how Rick’s custom GPT changes the game.

Funnel Strategy and Lead Generation

• How to turn your book into a powerful lead magnet and client conversion tool.

Jay’s Book Journey: Selling Longevity

• Jay shares his experience working with Rick on his upcoming book.

📘 Resources Mentioned

• Fitness Marketing Services: https://www.fitnessmarketing.com
• Prime Fit Content: https://primefitcontent.com

🎤 Host: Jay Croft
Jay helps gyms and studios grow with content that engages people over 50. Learn more at Prime Fit Content.

🌐 Podcast Website: https://primefitcontent.com

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