Creative Control

How rapper Kota the Friend conquered burnout


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 Even without the machine of a major label behind him, Brooklyn rapper Kota the Friend has managed to release three EPs, three mixtapes, and two studio albums in the span of six years, earning him more than 200 Million global streams and co-signs from everyone from LaKeith Stanfield and Lupita Nyong’o, to SZA and Erykah Badu. Kota is even dropping another studio album as well as a joint album with producer Statik Selektah in the coming months. So how does he get it all done while keeping his sanity? A little structure, unitasking...and watching Pixar's "Soul" no less than 30 times.

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Creative ControlBy Fast Company

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