Welcome back to SHE-Talks E-commerce! This week, Lisa Jones and co-host Mel chat with the fabulous Kasey, the brains behind Xali Organics. Imagine launching a brand and hitting eight figures in just two years! Kasey spills the tea on how she did just that, selling a product every three minutes. We dive into her journey of building Xali Organics from the ground up, creating everything on Canva, and going viral with the infamous 'lash chop' moment. If you're looking to get the real, unfiltered scoop on growing a brand, especially in the e-commerce and beauty scenes, this episode is a must-listen.

Key Takeaways

1. Keep It Real: Kasey shares how staying authentic to her brand values, even on a shoestring budget, made all the difference.
2. Think Outside the Box: From DIY branding to daring marketing stunts like the 'lash chop,' Kasey proves that creativity trumps budget every time.
3. Viral Magic: Learn how a bold move, like cutting off your eyelashes, can skyrocket your brand's visibility and build trust with customers.
4. Growing Pains: The discussion covers the ups and downs of scaling production and ensuring quality, highlighting the importance of the right partners.
5. To Retail or Not?: Kasey talks about weighing the pros and cons of taking Xali Organics from a strong online presence to potential retail expansion.

Notable Quotes

• "Being scrappy isn't a bad thing; it's about getting your idea out there and refining it as you grow." - Kasey
• "Our business growth wasn't planned, but once we started, we saw the potential and kept pushing." - Kasey
• "Success for me is waking up and loving what I do every day, and providing that same environment for my team." - Kasey

Sponsored by:

Locad: Locad is your trusted SHE-com partner for e-commerce success in fulfillment. With their seamless fulfillment process, Locad lightens your workload and supercharges your productivity. Covering everything from pick, pack, and ship, Locad has you covered every step of the way. Head to golocad.com to learn more about scaling your business further.

Additional Resources

• Xali Organics Website: xali.com
• Follow Xali Organics on Instagram: @xaliorganics
• Get Tickets for SHE-com Live: Join us for an epic event packed with inspiring speakers and the chance to connect with fierce women in business.

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