In today’s episode of SHE-talks E-commerce, we are thrilled to chat with Vanessa Gray Lyndon, founder and formulator of Vanessa Megan Skincare, a brand that has revolutionised the natural beauty industry. 

Vanessa’s journey from experimenting with skincare in her kitchen to running a globally recognised brand is a testament to passion, perseverance, and the power of education.

We dive deep into the challenges she faced as an "accidental entrepreneur," the importance of staying true to your brand’s values, and how her personal experiences have shaped the philosophy behind Vanessa Megan Skincare.

Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking to grow your e-commerce business, this episode is packed with valuable insights and inspiration.

We dive into:

✨ From Markets to Multimillions: The story of how Vanessa started selling her products at local markets, and how the lessons she learned there helped her turn her small business into a global brand.

✨ The Power of Education: The importance of educating consumers about what they’re putting on their skin and how this has been the backbone of Vanessa’s brand.

✨ The Role of Awards in Building Trust: How Vanessa strategically uses awards and certifications to build credibility and trust with her customers.

✨ Manufacturing in Australia: Why Vanessa insists on manufacturing her products locally and the challenges that come with it.

✨ Scaling Smartly: The decision to scale back and focus on what you do best, without trying to offer everything to everybody. 

Join us for this doozy of an episode as Vanessa shares her wisdom, passion, and the secrets behind taking her business from the markets into multi-million dollar empire.

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