In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.

Catherine reflects on balancing family and business, navigating international expansion, and preparing for a future exit. She also shares valuable insights into her passion for natural formulations and IP protection, highlighting her future projects that connect her love of sustainable ingredients and beauty.

You’ll hear about:

✨ The origin story: How Catherine’s personal needs as a mother led her to create Aromababy, pioneering natural baby skincare in Australia.

✨ Adapting to change: How the baby care market has evolved and how consumers today are more informed and eco-conscious than ever.

✨ Building brand equity: Catherine’s approach to IP protection, brand equity, and the potential for a meaningful exit strategy.

✨ Navigating wholesale and export: Tips on balancing domestic and international distribution, working with large retailers, and the nuances of dealing with global distributors.

✨ Personal resilience: Catherine’s experience balancing entrepreneurship with motherhood, going through a divorce, and raising two sons as a single mother.

✨ Defining success: Catherine’s vision of success as personal freedom and space for joy - a perspective gained after nearly three decades of entrepreneurship.

Tune in to learn how Catherine turned her entrepreneurial spirit into a trusted, longstanding brand and why she believes in creating a business that provides freedom and purpose.

Resources and Links:

Visit Aromababy to explore their range of products.

Follow @aromababyofficial on instagram for their latest news and releases.

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