What do you get when you combine a pre-teen YouTuber, a breakout moment (literally), and a big vision for Gen Z skincare? You get Fiona Frills - founder of Frilliance and one of the youngest beauty entrepreneurs shaking up the industry.

In this week’s episode, Gabi Saper steps in for Lisa Jones to interview Fiona about her incredible journey - from filming videos at 10 years old to building a multi-million dollar teen beauty brand with a fiercely loyal community and viral social strategy. Fiona gets real about being legally blind in one eye, living with ADHD and dyslexia, launching into Walmart (and being deleted), and why she’d choose community over retail shelves any day.

Whether you’re a founder, creator, or brand-builder, this is your inside look at how Gen Z is changing the game - and why authentic connection, digital products, and relentless belief in your vision matter more than ever.

What You’ll Learn:

✨How Fiona turned a skin problem into a purpose-driven teen beauty brand

✨What it was really like to get into 1,000 Walmart stores… and then be deleted

✨Her strategy for building community-first content that actually converts

✨The power of resilience, dyslexia, and doing things your own way

✨Why TikTok virality is great - but owning your customer connection is better

Love this episode?

Follow SHE-talks to hear real, unfiltered stories from powerhouse women building global brands their way.

Resources and Links:

Follow Fiona: @fionafrills

Shop Frilliance: frilliance.com

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.