In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager. 

You’ll hear about:

✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and why market fit was key.

✨ The Shark Tank experience: How Annabel secured the "best-ever pitch" on the show, but rejected the deal off-camera - and why it was the right move.

✨ Retail realities: The surprising lessons from working with Priceline, Woolies, and navigating big-box retailers.

✨ Bootstrapping and balance: Why Annabel worked full-time for years while investing $160K into developing her brand.

✨ The highs and lows of self-employment: The unexpected challenges of being your own boss and managing work-life boundaries.

✨ Crushing it on Amazon: How the US market is taking off for CLUTCH, and why Annabel underestimated Amazon's power.

✨ Mindset & resilience: How to handle stress, setbacks, and keep pushing forward in business.

Annabel’s journey proves that success isn’t just about having a great idea - it’s about persistence, strategic thinking, and being brave enough to take risks. If you have a business (or are keen to start one), this is an episode you can’t miss!

Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women in the e-commerce space!

This episode is brought to you by ShipStation 

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Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

🔹 Follow CLUTCH Glue on Instagram & TikTok: @Clutch_Glue

🔹 Follow Annabel Hay on Instagram: @Annabel_Hay

🔹 Check out CLUTCH Glue: www.clutchglue.com

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