Ripple Effect

How Should Brands Use AI? | Americus Reed


Listen Later

As AI-generated content becomes increasingly sophisticated and more indistinguishable from authentic work, how should brands deploy these tools ethically and differentiate themselves in a market where everyone has access to the same technology? Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Ripple EffectBy The Wharton School

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

17 ratings


More shows like Ripple Effect

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,304 Listeners

Planet Money by NPR

Planet Money

30,807 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,600 Listeners

On the Media by WNYC Studios

On the Media

9,250 Listeners

Knowledge at Wharton by The Wharton School

Knowledge at Wharton

115 Listeners

This Week in Business by The Wharton School

This Week in Business

92 Listeners

The Daily by The New York Times

The Daily

113,521 Listeners

WSJ Minute Briefing by The Wall Street Journal

WSJ Minute Briefing

687 Listeners

Wharton Moneyball by The Wharton School

Wharton Moneyball

90 Listeners

Up First from NPR by NPR

Up First from NPR

57,033 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,142 Listeners

Haaretz Podcast by Haaretz

Haaretz Podcast

292 Listeners

Throughline by NPR

Throughline

16,465 Listeners

The Al Franken Podcast by The Al Franken Podcast

The Al Franken Podcast

8,561 Listeners

Consider This from NPR by NPR

Consider This from NPR

6,477 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,427 Listeners

Wharton Marketing Matters by The Wharton School

Wharton Marketing Matters

6 Listeners

Bloomberg Daybreak: US Edition by Bloomberg

Bloomberg Daybreak: US Edition

86 Listeners