The Next Big Idea

How Susan Cain Found Her Voice


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Susan Cain always knew she wanted to be a writer. But her path to becoming one was anything but straightforward. She took a creative writing class in college and came away convinced she wasn’t very talented. So she pivoted: law school, white-shoe firm, eyes set on making partner. Seven years later, a senior partner walked into her office with life-changing news. It wasn’t going to happen. “I burst into tears,” Susan recalls. Three hours later, she quit. Within a week, she enrolled in a creative non-fiction class. A few years after that, despite never having published a word in her life, she sold her first book, Quiet, in a bidding war. Today, she ranks among the most successful non-fiction writers of her generation. In this episode, Susan takes us inside her journey from rejection to literary sensation, revealing the unexpected lessons she learned along the way.

Today’s episode first appeared on Author Insider, our newsletter and community for anyone who wants to turn words and ideas into income. Learn more at authorinsider.nextbigideaclub.com.

Subscribe to Susan’s Substack, The Quiet Life, at thequietlife.net

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