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When searching for a franchise opportunity, are you immediately drawn to the newest concepts with the flashiest marketing? 

In this eye-opening discussion with Voda Restoration CEO Dan Claps and a powerhouse panel of successful franchise owners, we unpack the surprising truth about franchise selection that most prospective buyers miss.

"90% of being an entrepreneur is picking the right industry," shares Dan, who sold his previous franchise company to private equity before age 30. This candid conversation reveals why established industries with proven demand often present better opportunities than novel concepts, and how something as simple as updated technology can create market-leading advantages in traditional service sectors.

Our expert panel tackles the counterintuitive reality about competition – why seeing multiple competitors in your target market might actually validate your franchise choice rather than discourage it. "You don't know about the other brands that maybe someone bought in a neighboring territory, that they have a development schedule," Dan explains, highlighting why industry size matters more than competitor count.

We also explore the challenging journey of growing a franchise system from both the franchisor and franchisee perspectives. From the critical "two-year mark" when franchisees question their royalty value to innovative approaches for supporting veteran owners, this conversation offers rare insights into sustainable franchise growth.

Whether you're considering your first franchise purchase or expanding your portfolio, this discussion provides a framework for evaluating opportunities beyond the hype. Visit thefranchiseinsiders.com to connect with our consultant team and find your perfect franchise match.

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Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.