Show Notes

Ryan had a great chat with Ukrainian entrepreneur Igor Kustov on adapting to the new Amazon game. If you're selling physical products online, you need to hear this episode right away; you might benefit from the actionable tips Ryan had for us. Here are some of them:

Establish a community

You used to be able to just give product away and, by that alone, rank high on Amazon keyword searches. Those days are over. If you want to rank on Amazon, you need to have a large audience of engage customers, with good numbers on an email list. If you have that engaged community, Amazon will reward you.

Use Facebook Messenger

Facebook Messenger is a really powerful tool for building that audience you need. It's great at connecting people to your product and keeping them engaged. Make sure to learn the ins-and-outs of it.

Don't ask for reviews until you've delivered value

If you are good to your customers, they'll be good to you. Ryan's often waited a year before asking particularly enthusiastic customers to post an online review of his products. No one will write nice things about you if they don't know anything about you; build a strong relationship with lots of people and they'll be singing your praises!

It was great chatting with Igor Kustov!

Key takeaways:

• Build a strong community
• Embrace the power of Facebook Messenger, and
• Only ask for reviews after you've delivered value