Add To Cart: Australia’s eCommerce Show

How The Blue Space Disrupted the Entire Bathroom Industry | #380


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In this episode of Add To Cart, we are joined by Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer.  With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed.  Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top 50 People in eCommerce list.  Josh shares the unique delivery needs of the renovator, the AI customer service tool that is head and shoulders above anything else he’s got and we hear the valuable lessons learned from The Blue Space’s recent systems implementation.  Was it all worth it? We find out.


Links from the episode:

The Blue Space

Shopify Plus (sponsored)


Questions answered:

  • What’s been a unique challenge that you’ve faced that other ecommerce retailers probably don’t face? 
  • What are your technology recommendations?
  • What single piece of advice would you give to other ecommerce founders?


This episode was brought to you by…  

Shopify Plus


About your host: Nathan Bush from Add to Cart 


Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


About your co-host: Joshua Mammoliti from The Blue Space


Josh Mammoliti is one of the founders and CTO of Australia’s largest dedicated online retailer of renovation products, The Blue Space. He has been in and around renovation products for over 20 years, spending a decade developing cutting edge digital solutions for leading Australian bathroom & kitchen brands before deciding to try to solve Aussie customers' frustrations with buying bathroom renovation products online.  He was recently recognised for his contribution to the eCommerce industry by making the 2023 Top 50 People in eCommerce list. 


You can contact Josh at LinkedIn


Please contact us if you: 


  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have an

Questions? Shoot us a text!

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