A smart strategy is vital—but in today’s fast-changing world, it isn’t enough. Our research suggests that even high-performing companies fail to deliver on the potential of their strategy, to the tune of about 30 percent. But the right operating model can change all that. “The opportunity that comes from closing the 30 percent gap between strategy and performance is real,” according to McKinsey Partner Dickie Steele. On this episode of McKinsey Talks Talent, Dickie joins McKinsey Senior Partner Brooke Weddle, Partner Bryan Hancock, and Global Editorial Director and Deputy Publisher Lucia Rahilly to share a new system for reexamining your operating model to create unique competitive advantage.

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