In this Social Media Monthly episode of Good Enough Counsellors, Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI without losing your authentic voice. Finally, she gives practical examples of how to use AI tools for upcoming June social media dates, including Loneliness Awareness Week.

Whether you’re feeling overwhelmed by social media or just curious about how AI can lighten your workload, this episode is packed with encouragement and realistic practical tips to help busy therapists.

Takeaways:

• How Josephine uses AI tools like ChatGPT in her own content process and how you can do so too
• Why AI is brilliant for ideas but bad for fact-checking
• How to prompt AI to suit your tone (and how NOT to make it sycophantic!)
• Cautions about common “AI giveaways” in social media posts
• How to repurpose posts across Facebook, Instagram, blogs, and podcasts
• Tips for using AI to generate alt text and create engaging visuals
• June 2025 social media awareness dates, including a deep dive into Loneliness Awareness Week posts across 4 therapy niches

Links referenced in this episode:

• OpenAI.com
• lonelinessawarenessweek.org
• JosephineHughes.com

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My website: josephinehughes.com

Keywords:

AI social media strategies, using ChatGPT for content creation, social media content ideas, social media marketing tips, AI tools for content generation, social media engagement techniques, best AI tools for therapists, AI for blog post ideas, creating engaging social media posts, social media calendar for therapists, AI for therapy growth.

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.