The Insura-Preneur Podcast

How This Agency Grew Their Top Niche 30% YoY


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Marc Petersen, President, American Advantage - Petersen Group

How did Marc Petersen, President of American Advantage - Petersen Group, pull off such fantastic growth results? Most agencies do it by “hiring more producers,” but for this agency, the secret to success was a robust communication strategy. 

In this revealing podcast discussion, Marc openly shares his strategy for rapid and reliable growth:

  • Why building the right content for your audience changes everything
  • Marc’s strategy for nurturing his growing leads list and converting them into clients
  • How the content strategy de-emphasizes insurance to get the conversation started
  • If organic growth is important to your insurance agency, make this conversation a priority. Marc holds nothing back and offers practical ideas that can transform your agency quickly.

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    The Insura-Preneur PodcastBy Michael Jans

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