You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting 

• Why this brand envisions itself first and foremost as a tech company 
• How to protect yourself against missteps when you are developing physical products 
• The benefits of focusing all your marketing efforts on just one city at a time 

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