You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. 

The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. 

For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo 

• How to identify when your business model is "good enough" 
• The strategy this company used to rank on top of search engines without spending too much on marketing 
• How they used virtual appointments to sell more clothing 

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