You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. 

For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

• The big surprise when these entrepreneurs did their market research for the first time  
• Why you should have 1 flagship product when you do not have experience in an industry 
• What is a Fit Party and why you should hold one when creating a clothing brand 

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