DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.”

“They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you to win,” he warns. On Ellen DeGeneres’s talk show, Khaled urged the host, “Please, Ellen, stay away from them!”

You can read the Nir and Far blog post on How to Achieve Your Goals By Creating an Enemy https://www.nirandfar.com/2017/02/goals-enemy.html