I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it up into two parts.

I published the first one in November, and I'm excited to share Part 2 now. We cover some interesting questions about how Rick approaches marketing fitness to the over-50 segment, the importance of knowing who you want as your customer, and why this is such a lucrative market to pursue.

Different gym or studio owners will have different approaches to marketing fitness over 50, and that's great. Every community is different, every business. I know you'll be interested in what Rick has to say -- and in his thoughts about fitness trends in general that are coming for 2023.

Alloy Personal Training Franchise System
Rick Mayo on LinkedIn
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market