If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.

There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. 

Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. 

In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.

In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. 

Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. 

Key Takeaways 

- The gimmicky side of the fitness industry (01:56)

- Drawbacks of fitness concepts based on technology (03:54)

- Role of tech in fitness (07:02)

- Risks of single modality concepts (11:43)

- How the Alloy Model compares with other concepts (14:38)

- The Alloy prescription (22:47)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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