We are chatting with Lisa Aihara about how to avoid mishmash design by understanding your seasonal brand personality. Lisa helps us understand and explains what mishmash design is, how we can find our brand’s season, and how to use that information to tie all of our brand collateral together. A little bit about Lisa is that she is the owner of Ellette Studio, a strategic branding studio for wedding pros, coaches, and lifestyle entrepreneurs who want to make meaningful connections with their customers. Before founding her own business Lisa built a successful digital marketing career with a decade of experience running strategies for brand marketing majors she worked in brand marketing for companies Disney and Hulu.