I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product.

Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.  

• Tacklebox Cohort 27 starts June 2, Apply by May 1
• Pixar's 22 Rules of Storytelling