Holiday Replay: Best of 2025 ☃️

We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next.

In this episode, you’ll learn:
        •        The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore)
        •        The 7 signals Etsy uses: relevance, listing quality score, recency, customer & marketplace experience, postage price, translations, shopper habits
        •        Why changes take 60–90 days to settle (so stop tweaking every week)
        •        How reviews + conversion rate nudge you higher
        •        A simple postage strategy (when to roll shipping into your price)
        •        Why exact-phrase keywords beat jumbled ones and quick tools to research them
        •        The manual-renew trick so you actually revisit and improve listings

Perfect if you’re tired of feeling at the mercy of “the algorithm” and want clear actions that move the needle.

Come say hi on Instagram @handmadebosses and hit follow so you don’t miss the next replay drop.

Steph 🎄

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments. 🌿✨

In this chat we get practical, not precious:
        •        📸 iPhone photos that actually sell – no fancy kit, just light and intention
        •        🎯 Your niche is your flag – plant it, own it, stick to it
        •        💬 Shout your standout on every listing and post
        •        🧭 Use envy like a compass to find what you really want
        •        🐢 The tortoise strategy – small, steady moves that stack
        •        🛍️ From first markets to gallery stock – visibility without the ick
        •        🤝 Why community turns lonely building into confident action

If you’ve been hiding behind your products, second-guessing your prices, or waiting for “perfect” photos, this episode is your nudge. Listen in, take one idea, implement it today, and let it snowball. ☕️🚀

✨ Psst… posting still feels heavy?

Grab Social Media Sidekick (SMS) for plug-and-play captions, weekly prompts, and a simple plan so you can post in 20 minutes and get back to making. Join here: https://www.handmadebosses.com/sms This is the same membership Gem uses to help her with her socials.

🛍️ Find Gemma: Etsy – Wild and Gem | Instagram – @wildandgem

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

If you’re spinning plates, drowning in orders, and trying to post on Instagram while reheating your tea for the fourth time - this episode’s for you.

Steph shares her real-life four-step system to stay consistent on social media even when life feels chaotic. No 5am alarms. No “just push through” advice. Just a simple rhythm that actually works - especially if your energy and focus fluctuate (hello, ADHD friends 👋).

You’ll learn:
💡 The 4P framework: Plan, Prepare, Post, Protect
🧠 How to create content around your energy, not the clock
📅 The five-minute monthly map that stops decision fatigue
🛑 Why “motivation” is a myth and structure is your secret weapon
💬 And how to use “going wide vs going deep” to balance growth and sales posts

This is your permission slip to make social media easier, not heavier.

Ready to skip the overwhelm?
👉 Join the Social Media Sidekick (SMS) and get your captions, Canva templates, and strategy done for you each month: https://www.handmadebosses.com/sms

🔗 #90 - How To Stop Spending 2 Hours On a Post That Gets 12 Views - https://www.buzzsprout.com/2354025/episodes/18145588

🔗 #91 - How To Fix Your “No One Sees My Posts” Problem (Without Spending a Penny) https://www.buzzsprout.com/2354025/episodes/18145618

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

If you’ve ever hit “post” on Instagram and heard crickets… this one’s for you.

In this episode, Steph breaks down a simple 15-minute visibility routine that’ll wake your account back up and get your posts seen again – without spending a penny on ads. You’ll learn exactly what to do before, during, and after you post so the algorithm knows you’re alive and active, not just shouting into the void.

No hacks, no fluff – just a proven rhythm that warms up your audience, boosts your reach, and brings your posts back to life (fast).

🎯 You’ll learn:
        •        Why your account isn’t “shadowbanned” – it’s just gone quiet
        •        The 3-step 15-minute visibility routine
        •        How to post smart, not hard
        •        What to do after you hit publish to double your reach

💡 Ready to take the guesswork out of social media?
👉 Join the Social Media Sidekick (SMS) for plug-and-post captions, Canva templates, and done-for-you content each month: https://www.handmadebosses.com/sms

🔗 #90 - How To Stop Spending 2 Hours On a Post That Gets 12 Views https://www.buzzsprout.com/2354025/episodes/18145588

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

If you’ve ever found yourself spending hours in Canva, tweaking fonts and colours, only to post something that gets… crickets - this episode is for you.

I’m walking you through a simple, six-step workflow to create scroll-stopping social posts in 20 minutes or less - that actually lead to sales. You’ll learn how to:
✨ Pin down the exact buyer moment your post needs to speak to
✨ Choose the right angle (pain, feeling, or transformation)
✨ Write a hook that stops the scroll in 3 seconds flat
✨ Use the REI method to write your captions faster
✨ Add share/save triggers that double your reach
✨ Create visuals that attract buyers - without fancy gear

If your content feels like a full-time job with part-time results, this workflow will change everything.

💡 Want all your hooks, captions, Canva templates, and shot lists done for you every month?
Join the Social Media Sidekick (SMS) – it’s your shortcut to consistent, strategic content that sells: 👉 https://www.handmadebosses.com/sms

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up?

In this episode, Steph gets real about why so many makers struggle to charge what they’re worth.

You’ll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode.

Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth).

If you’ve ever thought, “I can’t charge that much,” this episode will help you see your products, and yourself, in a completely new light.

✨ Tune in, take notes, and get ready to charge your worth without the guilt.

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

What if by Sunday night you could have 100 new subscribers on your list - real people who love your products and want to hear from you? In this episode, Steph walks you through her simple, no-tech, no-stress method to build your email list this weekend.

Forget funnels, websites, or overthinking every detail. You’ll learn:

✨ How to pick a freebie that your ideal customer actually wants

✨ The quickest way to create a landing page (even without a website)

✨ Where to share it so people actually sign up

✨ Why messy action beats perfect plans every time

If you’ve been stuck thinking “I’ll do it when I have time,” this episode will give you the nudge (and the plan) to finally start.

🎁 Want the step-by-step templates and walkthroughs mentioned in this episode?

Grab The Maker’s List-Building Kickstart Kit and get your first 100 subscribers in 2-3 days ➡ https://www.handmadebosses.com/offers/KM79eUH7/checkout

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Imagine waking up to new orders before you’ve even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That’s exactly what happens when your emails do the work while you sleep.

In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.

You’ll learn:
💌 The simple maths behind email ROI (and how it adds up fast)
📉 Why relying only on Etsy or Instagram is risky
🌟 The hidden benefits of email marketing no one talks about
💬 Real stories from makers who built small lists and saw huge results

By the end, you’ll see exactly why email isn’t just another task - it’s your secret sales system.

🎁 Don’t forget to grab your course mentioned in this episode: The Maker's List Kickstart Kit & Course
👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

What do you do when chronic illness forces you to give up the craft you love? If you’re Gillian, you reinvent everything and end up with a jewellery business as unique as the pages it’s made from. 💛

In this heartwarming and inspiring episode, Steph sits down with HBSA student Gillian, the creative mind behind Paper2Pearls, to talk about the unexpected journey from patchwork quilts to paper jewellery, the challenges of crafting with arthritis, and how she’s used the Handmade Business Success Academy to bring structure, strategy, and new energy to her handmade business.

Expect real talk about mindset, planning, SEO, and how to keep going when life throws curveballs. Whether you’re at the start of your handmade journey or deep in the pivot stage, this episode is full of gold.

You’ll hear about:
        •        How Gillian’s business began with origami experiments after a health diagnosis
        •        Why learning to plan ahead changed everything
        •        The challenges of marketing a super-niche product (and how she’s tackled them)
        •        What it’s really like to go through HBSA as a neurodivergent maker
        •        And… how a peanut up the nose started a lifetime of “what if” creativity 😂

This one’s a gem. You’ll leave feeling grounded, inspired, and ready to keep building.

Website - www.paper2pearls.co.uk

Newsletter https://paper2pearls.eo.page/8fywb

Etsy - www.paper2pearls.etsy.com 

Facebook - https://www.facebook.com/Paper2pearlsbyGilli/

Instagram - https://www.instagram.com/Paper2pearlsbyGilli

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Ever wondered if the Handmade Business Success Academy actually works?

In this episode, you’ll hear straight from HBSA students who’ve gone from stuck, overwhelmed, and doubting themselves - to confident, consistent handmade business owners.

They share how the Academy helped them:

💡 Find focus and stop “throwing spaghetti at the wall”

📈 Boost conversion rates and sales (some hit 2,000+ Etsy orders!)

💬 Build real confidence in marketing and SEO

🤝 Join a supportive community that keeps them going when business feels tough

If you’ve ever thought, “Could that really be me?” - this episode will give you the proof (and goosebumps) that it absolutely can.

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.