Want to start selling on Etsy but feel completely overwhelmed by SEO, fees, rules, and everyone shouting different advice at you?
In this video, I’m walking you through how to start selling on Etsy in 5 simple steps, without melting your brain, overthinking your shop, or feeling like you need a business degree to get started.
This is a calm, beginner-friendly Etsy setup guide for 2026 and beyond, especially if you’re:
- Brand new to Etsy
- Stuck in research mode and not actually opening your shop
- Confused about what you’re allowed to sell
- Worried about SEO, pricing, or “doing it wrong”
We’ll cover:
- What you can (and can’t) sell on Etsy
- How to set up the business basics without a massive faff
- Opening your Etsy shop without obsessing over perfection
- Creating products that actually have a chance of selling
- Writing listings and starting marketing so people can find you
By the end, you’ll know exactly what to do next, instead of spinning in circles on Pinterest and Facebook groups.
I’m Steph. I’ve been a full-time handmade business owner since 2016, and I now coach makers through Etsy, marketing, and turning side hustles into proper income.
☕ Grab a cuppa, hit play, and let’s get your Etsy shop open.
🔗 Need help keeping up with social media once your shop is live?
My Social Media Sidekick membership gives you plug-and-post captions, Canva templates, hooks, hashtags, and a full content calendar built for handmade sellers:
👉 Join the SMS today
👍 Like, subscribe, and check the next podcast once your shop is open and ready to grow.
If your Etsy shop feels slow, confusing, or like your sales are happening by accident…
This is your sign to stop guessing.
I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.
Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.
Not by making more products.
Not by panic-posting on Instagram.
And not by working yourself into a tiny business gremlin with a label printer.
We’re fixing the things already sitting in your shop.
Your titles.
Your photos.
Your structure.
The bits that turn browsers into buyers.
So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.
You’ll know what needs fixing, why it matters, and what to do next.
Listathon starts Monday 15th June.
It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.