Etsy just dropped their Q1 2025 financial report… and there’s more to it than just numbers. In this episode, I’m breaking down what the latest earnings reveal about where Etsy is heading, how it’s affecting sellers like you, and the big changes to Etsy’s search algorithm - including the now-official Q Score.

If you’ve ever felt in the dark about how Etsy decides who gets seen (and who doesn’t), this episode is your spotlight. The Q Score isn’t brand new, but it’s now a named, structured part of Etsy’s AI tools and for the first time, they’re giving us actual tips on how to improve it.

Here’s what you’ll learn:

• What Etsy’s latest financials really mean for sellers
• Why your customer service and shop quality matter more than ever
• 5 simple ways to improve your Q Score and stay ahead of the algorithm

Whether you’re a seasoned seller or just getting started, this is a must-listen if you want to stay ahead of Etsy’s changes... without the fluff or overwhelm.

Because Etsy success should be doable, not mysterious 💛

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🎧 If you’ve ever thought “I just need more followers to start making decent sales,” this episode is your wake-up call.

Meet Sam and Lydia - two handmade business owners using the same platform, same tools, even similar products. But one made over £1k in just 5 days… with less than 400 followers. The difference? Lydia had a plan. 👏

In this episode, we’re diving into:
        •        Why engagement is the real currency on social media (not your follower count)
        •        How to actually show up in stories and reels without sounding like a pushy salesperson
        •        The 3-step sales content system you can use right now to boost sales from your existing audience
        •        What to do if you’re stuck in “content limbo” with a quiet shop and zero urgency

Plus, I’m sharing the exact next step to take if you want to turn your content into conversions this summer.

🎯 Your homework: Pick ONE product and apply these three simple steps this week. Trust me, you’ll be amazed at what’s possible.

🔥 Ready to go deeper? Join us for the Summer Sales Sprint – kicking off this June!
➡️ handmadebosses.com/sellathonsprint

💛 Let’s make your products fly off the (virtual) shelves. You in?

Mentioned in this episode

🔗 Why Your Sales Are Inconsistent (And How to Fix It for Good) - podcast episode https://podcasts.apple.com/gb/podcast/why-your-sales-are-inconsistent-and-how-to-fix-it-for-good/id1743138868?i=1000708410925

🔗 YouTube - Why Are My Etsy Sales So Slow + What You Can Do To Get More Sales On Etsy - Is Etsy Traffic Down? - https://youtu.be/HeVLwM2oEs8

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable.

In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you.

We’ll dig into the three biggest reasons most handmade businesses struggle with consistency – patchy marketing, fuzzy offers, and mindset wobbles – and I’ll walk you through the simple shifts you can make to build a steady, reliable flow of sales without burning out.

💡 You’ll learn my 3-part system:

✔️ An irresistible offer

✔️ A sales funnel that actually converts

✔️ And the kind of traffic that brings in buyers – not just browsers.

If you’re ready to stop guessing and start making sales month after month, this episode is your roadmap. Plus, I’ll share how you can join a totally free challenge to build your own sales system from scratch.

Let’s ditch the chaos and build a handmade business that actually supports you. Hit play – let’s get stuck in!

🔗 ☀️ Sellathon sprint -
https://www.handmadebosses.com/sellathonsprint

🔗 Marketing has changed since 2020. Here's what's working now (backed by research) here  or listen on YouTube here

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s).

We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer.

I’m also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.

✨ In this episode:
✔️ How Threads decides what shows up in feeds
✔️ The key signals the algorithm looks for
✔️ What content performs best (and why)
✔️ Actionable ways to work with the algorithm

Whether you’re brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!

🔗 Threads - https://www.threads.com/@handmadebosses  
🔗 Insta - https://www.instagram.com/handmadebosses/ 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner.

Jen opens up about:
💙 How she found the confidence to start selling
💙 What helped her go from “I can’t do this” to “this is actually working!”
💙 The juggle of life, work, and creativity
💙 Her favourite HBSA lesson (and how it changed everything)
💙 Why she’s now excited for the future of her handmade biz

If you’ve ever doubted whether your tiny seed of an idea could grow into something more… this episode will light a little fire in you. Jen’s story is proof that you don’t need to have it all figured out – you just need to start.

Pour a cuppa, plug in your headphones, and get ready for some heart-led handmade business inspo 💛

🔗 Indy Bee Crafts - https://www.indybeecrafts.com/

🔗 Etsy - https://www.etsy.com/shop/indybeecrafts?fbclid=PAZXh0bgNhZW0CMTEAAafESk_vmw52KKLedwoVyC_9dUliieNpQzbqh5DPOmCP0BkLheWeo9PZ4wFWIg_aem_f139aXQEh0jVCLnFuZyJdw

🔗 Instagram - https://www.instagram.com/indybeecrafts/

🔗 Facebook - https://www.facebook.com/search/top?q=indy%20bee%20crafts  

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone...  and it’s not your fault. 

🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve.

👉 Here’s what we cover:
        •        Why even your most valuable posts might get buried
        •        The algorithm signals Facebook is actually looking for in groups
        •        How to train the algorithm to show your posts to more members
        •        The surprising reason engagement isn’t always what you think it is
        •        What you can do today to revive a “dead” group and make it thrive again

👯 If you’re using a Facebook group to build community or drive sales, this episode is packed with insider tips to help you get seen, spark real conversations, and make your group a go-to space for your people.

🎧 Tune in and take your group from ghost town to buzzing hub...  without burning out.

🔗 How the Facebook page algorithm works 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.

In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:

✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time

If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

🔗 Pinterest Trends 👉 click here

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

Hey handmade boss 👋 

Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛

In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨

We’re chatting about:

📌 What Instagram is focusing on right now

🚫 Why some posts flop (and how to turn it around)

💥 The biggest mistakes handmade sellers make

📈 Easy, feel-good tips to boost your visibility without the stress

This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟

You’ve got this — and I’ve got you 💕

👉 Want ready-made content support each month?

Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:

🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence? 

👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen.

🧭 We'll explore how Facebook decides who sees your posts, breaking down the four key factors: engagement, relevance, recency, and relationships. Understand why organic reach has plummeted to 5% or less and why Facebook priorities personal connections and wants you to pay for ads.

🥳 But don't despair! We'll reveal the content that Facebook actually promotes, including the power of video and reels, going live, sparking conversations, behind-the-scenes glimpses, relatable content, polls, quizzes, and memes. Learn what Facebook hates, such as link posts, overly promotional content, and boring one-way posts.

💡 Discover five actionable ways to boost engagement on your Facebook business page, from asking questions to using emojis. We'll also uncover five fatal mistakes that are killing your reach, like posting too many links and ignoring comments.

🗣️ Get practical advice on the best posting strategy, including how often to post and the best times to reach your target audience. We'll also break down the ideal content mix: fun and engaging, educational value, brand storytelling, and promotional content. Plus, learn why using Facebook Stories daily is crucial.

🎬 Finally, we'll tackle the question of whether you need to pay for ads and how to use them effectively without wasting money by boosting highly engaging posts and using retargeting and lookalike audiences.

💣 This episode provides the truth bombs and motivation you need to navigate the world of handmade business on Facebook, helping you turn your passion into profit by understanding and working with the algorithm, not against it. Tune in now and take your shot at becoming a handmade boss!

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them.

• Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance

• Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year

• Eric shares how the HBSA helped him set up his business properly from the start, covering the technical aspects of using Etsy and providing a supportive community. He really values the community aspect, where members support each other and offer advice

• Vicki explains how the HBSA helped her be focused and provided her direction, leading to a significant improvement in her shop's conversion rate

• Tara talks about gaining so much confidence, finding a supportive community, and achieving a better family-life balance

• Charly emphasises how the HBSA provided structure and vision, leading to full-time handmade business success.

• Laura loves how manageable everything is, the chunked-down structure of the HBSA, has helped her create a solid base for a successful handmade business.

🚀 Discover how the HBSA can help you turn your passion into profit and achieve your handmade business goals.

🔗 Join the HBSA waitlist - www.handmadebosses.com/HBSAwaitlist 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!