Kev Chesters is the co-founder of Harbour Collective and co-author of "The Creative Nudge: Simple Steps to Help You Think Differently". Previously Kev has been Chief Strategy Officer at Ogilvy UK, Head of Planning at W+K and Planning Director at S&S.

What we covered in this episode:

• How Kev got sued by Dr Dre
• Bumping into famous people in urinals
• Why creativity in business really matters
• The power of advertising to sell jeans
• Why creative is not the same as making ads
• The creative power of business constraints
• How dancing horses can sell mobile tariffs
• The feel good power of internet memes
• Why creativity is the underdog’s most competitive advantage
• How short deadlines actual reduce creativity
• Why nothing good ever came out of a workshop
• The importance of never giving up
• Jon’s most creative achievement with no budget
• What would you do if your budget was your Dad’s money
• The power of discontent to drive creativity
• How being scared signals real creativity
• The tyranny of average that holds us back from being brave
• Why creative is the only key to progress
• How to create the conditions for creativity to thrive
• Why anybody can be creative in the broadest sense
• The twin conspiracy of biology and societal conditioning
• The power of positive dissent and why consensus should be killed
• Why ‘the meeting’ is never the actual meeting
• What you can learn from the Devil’s advocate
• The importance of failure to our success
• Getting used to the feeling of fear
• Creative nudges that will help you become more creative
• How algorithms are great for efficiency but terrible for exploration
• The importance of being unreasonable
• What we can all learn from Lady GaGa