In the first episode of How To series two, Louise Duffy is joined by Charles H. Green.

Charlie is an author, consultant and speaker. He’s perhaps best known for co-authoring the classic The Trusted Advisor, though he also authored Trust-based Selling, and co-authored The Trusted Advisor Fieldbook. Before founding Trusted Advisor Associates in 2001 and shifting his career to focus on trust in business, Charlie spent 20 years in management consulting.

Louise and Charlie discuss the importance of trust in building business relationships, how we can build that trust, why we should be client-focused as opposed to self-orientated and lots more.

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