Australian Business Podcast

How to Build a Bulletproof Marketing Strategy in 2025


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In this Australian Business Podcast episode, your hosts Jordan Kidis from Grey Space Advisory, and Zara McGuffie from Inflection, dive deep into the essential elements of a successful marketing strategy for 2025. They discuss everything from understanding your customer avatar to avoiding common marketing pitfalls and navigating the world of marketing agencies


Topics covered today:

  1. The importance of defining your customers
  2. 3 common mistakes business owners make
  3. What is a marketing strategy, and why does it matter?
  4. The role of design and technology 
  5. Why marketing agencies are bad 
  6. Future trends in marketing

  7. Resources mentioned in this episode:

    • A free call with Zara

    Rask Resources

    All services: https://bit.ly/R-services

    Financial Planning: https://bit.ly/R-plan 

    Invest with us: https://bit.ly/R-invest 

    Access Show Notes: https://bit.ly/R-notes 

    Ask a question: https://bit.ly/R-quest 


    DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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    Australian Business PodcastBy Rask


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