How to Build a Powerful Personal Brand That Opens Doors

In this episode of the Trill MBA Show, Felicia dives into Rule #4 from Dr. Jeffrey Pfeffer’s book Seven Rules of Power: Build a Powerful Brand.

If you’re working hard but still being overlooked, the issue might not be your skills—it’s how people perceive you. Your personal brand isn’t just a social media aesthetic; it’s what people say about you when you’re not in the room. If you don’t define your narrative, someone else will—and that’s not an option.

Felicia breaks down how to craft a power brand that commands respect, amplifies your reputation, and positions you for career-changing opportunities. This isn’t just about looking the part—it’s about owning your story, showing up in the right circles, and being so unforgettable that people advocate for you when it matters most.

Your Personal Brand = Your Reputation – If people don’t associate your name with something specific and meaningful, you’re forgettable—and forgettable people don’t hold power.

Craft Your Power Narrative – Own your story. Who are you? What do you stand for? What makes you different? Write a 2-3 sentence power statement that defines your brand with confidence.

  Expand Your Network Intentionally – You are the sum of the people you surround yourself with. Align with high-value people, organizations, and projects to elevate your status and visibility.

Show Up Consistently & Authentically – Update your LinkedIn, be active in professional spaces, and make sure your brand reflects your expertise and aspirations. If you don’t control your narrative, someone else will.

Your Challenge This Week: Write and refine your personal brand statement, share it with trusted friends or mentors for feedback, and start showing up in spaces that align with your goals.

Seven Rules of Power Book by Dr. Jeffrey Pfeffer – If you want to buy this book you can get it here. (As an Amazon Associate, I earn from qualifying purchases.)

Download Your Free Guide – Get the worksheet for this episode to help you identify which rules to break and how to do it strategically. Click here.

Live Q&A Session – Listeners who download the guide will get exclusive access to a live Q&A with Felicia to discuss workplace rule-breaking strategies.

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Until next time, keep it trill!