Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track.

• Tacklebox
• Byldd
• Shusher
• PeePee Teepee
• Ollie Swaddle